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Marketing Activities

How do we promote the event to potential business partners? Our events comprehensive marketing campaigns draws significantly on the resources of ATEX International Exhibitions, as well as on key event partners and supporters.

Our marketing promotions will initiate 6-7 months before the event and will involve the following media platforms:

  • Email campaigns to over 25,000+ visitor, delegate and exhibitor database

  • 10,000 personal invitation cards

  • 20+ Press Releases on leading industry websites, newspapers, press and magazines

  • Monthly advertisements on leading newspapers, radios, press and magazines

  • Billboards, street banners and posters

  • Interview on radio and TV

  • Press coverage during the event across major French and Arabic TV/Radio/Publications

  • SMS campaigns weekly - 2 months before the event and daily 1 week before the event

  • Daily "Show News Journal" sent daily to attendees during the show

  • Social Media Campaigns - running 4 months before the event up to the last day of the event (Facebook, Twitter, Instagram and Linkedin)

  • Telemarketing Campaign - running 1 week before the event up to the last day of the event

  • 25+ Media Partnership across the region

  • Live Media Centre during the event

  • Visitor competitions and cash prizes during the event

  • VIP Buyers lounge during the event